Trigger links are a powerful tool used to start the next step in an automation process. They are the bridge between the automation and humans, allowing one to click on a link to perform an action. In this episode of the Marketing Show, James Hurst reveals how to use trigger links in HighLevel and explains why they are so important. He also introduces us to his sponsor, Extendly, who offer HighLevel dashboard customization, white label onboarding support and training, and the Blair Academy for HighLevel. James explains that when creating a trigger link, you must give it a name and create a web page for the link to land. He then provides some examples of how trigger links can be used for lead updates, payments, and even Zoom calls. He then highlights his Smarter Review Request snapshot, which can be found on jameshurst.com/store and is used to turn off recurring monthly payments per client. In conclusion, James emphasizes the importance of trigger links and encourages viewers to take advantage of the links in the description.

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