How to Build a Second Brain
with Claude Code
Learn how to build a personal AI assistant that handles your email, calendar, CRM, and daily workflows -- so you can focus on the work that actually matters.
For Apple users, entrepreneurs, marketers, and business professionals. No coding experience required.
You are doing too much manually
Every morning you open your inbox and spend 30 minutes sorting through emails you do not care about. You check three different apps to figure out what your day looks like. You copy-paste things between tools. You forget to follow up on leads.
It is not a productivity problem. It is an infrastructure problem. You do not have a system working for you in the background -- so everything falls on your shoulders.
What if your computer could do most of that for you? Not someday, not with some app that is "coming soon" -- but right now, with tools that already exist?
AI is the biggest advantage of your lifetime. Are you using it?
Everyone is talking about AI. Almost nobody is actually using it in their day-to-day business. The people who figure this out first will have an unfair advantage for years. This is not about being technical -- it is about being early.
This is what a Second Brain looks like
It reads your email before you wake up and trashes the junk. It knows your calendar, your CRM, and your to-do list. It reminds you about leads who went cold. It briefs you every morning with exactly what you need to know.
You are not learning to code. You are building a system that runs your business alongside you. And you keep everything you build.
Should I attend this Zoom meeting or just rip the transcript and give it to my bots?
-- James Hurst
”This is the kind of thinking you develop in the cohort.
What you will build
Each module is a real system you build and keep. Not theory -- working automations you use every day.
Getting Started: Claude Code Setup
The whole process from zero. Installing Claude Code, connecting it to VS Code, setting up your terminal, getting your first conversation going. We walk through every click, every screen, every "are you sure?" prompt. By the end of this module you are up and running and talking to your AI.
Automatic Email Triage
Your AI reads every email, sorts it into the right bucket, and takes action -- archive the junk, flag what matters, follow up on the rest. Connect multiple Gmail accounts, build smart rules as you go, and stop spending your mornings buried in your inbox.
Voice Input with Wispr Flow
The fastest way to get information out of your brain. Dictate at 160 words per minute -- three times faster than typing. James has dictated over 339,000 words with Wispr Flow. You will set it up, learn the tricks, and start talking to your computer instead of typing at it.
Voice-First Workflows
Talk to your computer and get things done. Dictate tasks, hear your schedule read back to you, and control your tools without touching the keyboard. Your Second Brain listens and speaks back.
The Thought Catcher
Never lose a thought again. Capture ideas from your iPhone with Apple Notes, voice memos, or screenshots -- and your Second Brain triages them automatically. Every thought gets processed, prioritized, and routed to the right place. Your phone becomes the input. Your system does the rest.
Multi-Machine Sync
Your iPhone, your MacBook Pro, your desktop, your VPS -- all working as one brain. Changes on one machine appear everywhere instantly. Start something on your phone, pick it up on your laptop, let it finish on your server. No manual syncing. No "which version is the latest?"
Your machines, all talking to each other. This is what multi-machine sync looks like.
Remote Mac Setup
Set up a dedicated Mac that runs Chrome automations in the background -- posting to social media, monitoring groups, scraping data -- without interrupting your daily work. Your personal automation machine, running 24/7.
VPS and Headless Automations
Set up a virtual private server that runs tasks while you sleep. Cron jobs, scheduled scripts, daily reports -- all running headless in the cloud. Your Second Brain never clocks out.
Make a Website with Claude Code
The mindset shift that changes everything. You describe what you want, Claude Code builds it. No templates, no drag-and-drop builders, no monthly fees. A real website that you own and control, built in minutes.
Host It for Free
Deploy your site to the internet at zero cost. Cloudflare Pages, GitHub Pages, free hosting that scales. No server bills, no IT department. Your site is live and fast and it costs you nothing.
From Single Edits to Global Changes
First you learn to edit one page. Then you learn to make a change that ripples across every page on your site at once -- headers, footers, styles, content. One instruction, hundreds of pages updated. This is where it starts feeling like a superpower.
Global Edits Across Multiple Sites
The final level: managing multiple websites from one place. Update branding, roll out a feature, fix a bug -- across every site you own, in one session. This is how agencies and multi-business owners operate at scale.
Build Your Own Chrome Extensions
Create custom Chrome extensions that do exactly what you need -- auto-fill forms, monitor pages, scrape data, block distractions. No extension store needed. Claude Code writes the code, you tell it what you want. Your browser becomes a power tool.
CRM Automation
New leads get sorted, follow-ups happen automatically, and your pipeline stays clean. Built on GoHighLevel with Claude Code doing the heavy lifting behind the scenes.
Daily Briefings
Start every morning with a personalized rundown -- your calendar, top priorities, and anything that needs your attention. Delivered before you even ask.
One AI connected to everything
Claude Code sits at the center and talks to every tool you already use.
This is what James actually built
63 tools across 13 categories. One AI at the center. This is a real system running a real business every single day.
You will build your own version of this in the cohort.
Your brain has limits. Your Second Brain does not.
We modeled every part of this system after how your brain actually works -- then removed the bottlenecks.
Long-Term Storage
Your real hippocampus decides what to remember and what to forget. Most things get lost. Your Second Brain remembers everything -- every conversation, every decision, every file. Months later you can ask "what did we decide about that vendor?" and get the exact answer.
Critical Thinking
This is where your brain makes decisions, prioritizes, and plans. Your Second Brain does the same thing -- triaging your email, scoring your leads, deciding what needs your attention and what does not. You set the rules. It executes them 24/7.
The Thought Catcher
Ever had a great idea in the shower and forgot it 10 minutes later? Never again. Your Second Brain catches every thought -- voice memos from your phone, quick notes, screenshots, random ideas at 2 AM. Everything lands in one place, gets processed, and turns into action.
Threat Detection
Your amygdala watches for danger. Your Second Brain watches for problems -- a lead going cold, an invoice unpaid, a server going down, a deadline approaching. It catches the things you would miss and alerts you before they become fires.
Everything Talks to Everything
The corpus callosum connects your left brain to your right brain. In your Second Brain, it connects your email to your CRM to your calendar to your to-do list. When a lead emails you, your calendar knows. When a meeting ends, your follow-ups are already queued. Nothing falls through the cracks because nothing is siloed.
Total Recall
Every meeting recorded and transcribed. Every photo organized and searchable. Every conversation logged. You will never sit in a meeting and think "what did we agree on last time?" Your Second Brain was there, it took notes, and it can pull up the exact moment you need.
Your instructor: James Hurst
James runs his entire business on Claude Code -- email, CRM, content, client work, daily operations. He has the rare combination of deep technical knowledge and real-world marketing experience, and he is going to show you exactly how to put both to work.
What People Are Saying
Ready to build yours?
Join the live cohort and build your Second Brain step by step with James. Limited spots -- this is a hands-on, small-group experience. A legitimate business expense for professionals and teams.
Join the Cohort
Optimized for Mac and Apple ecosystem. PC users are welcome but the curriculum is built around macOS, iPhone, and Apple workflows.
Teams and enterprises: send your people through this. Contact James for group pricing.