The Marketing Stack
A map of marketing tools, strategies, and systems.
- Funnels
- Desktop View
- Consistency
- Repetition
- Alignment
- Proximity
- Mobile View
- Click to Call
- Forms— Styling, required fields
- Quizzes
- AI Powered Quizzes
- Workflows
- Webhooks
- Allow Reentry
- Premium Workflow Actions— Slack, Google Sheets, webhooks
- Communities
- Calendars
- Duration
- Round Robin
- Sync With Gmail
- Documents and Contracts
- Phone Numbers
- A2P Registration
- Custom Fields vs Custom Values
- Voice AI
- When does it pick up
- What voice should I use
- Trigger Links
- HighLevel Add-Ons
- Super Editor
- Super Cloner
- AI Chat & Bot Tools
- Personas
- Job Flows
- DBR
- Assistable
- GHL Plugins— 18 plugins, 1,200+ apps
- Task Manager— Project management inside HighLevel
- MyTechSupport.com— Tech support marketplace
- Supabase
- Make.com
- Slack— Team notifications
- Pabbly
- Webhooks
- API Documentation
- OAuth Credentials
- Scopes
- Themes
- Plugins
- ClickFunnels— Funnel builder & course platform
- Claude Projects
- Claude Styles
- Claude Code
- Custom GPTs
- GPT Stacking
- OpenAI Key
- Image Generation
- Ideogram.ai
- Nano Banana
- Video Generation
- VEO 3
- Sora 2
- Cameos
- Watermark removal
- Invite Codes
- Manus
- MCP
- Perplexity
- Agentic AI
- OpenClaw (Moltbot)— Self-hosted AI agent, runs on Cloudflare
- Video Editing
- ScreenFlow
- Descript
- Underlord
- How to blur a region
- Captions border so it doesn't overlap
- CapCut
- Adobe Premiere
- DaVinci Resolve
- Video Clipping & Repurposing
- Riverside— AI Engine for clips
- Squadcast by Descript
- ClipSearch
- Live Streaming
- Ecamm Live
- Audio Routing
- Rodecaster Pro
- Gear & Equipment
- Audio
- Audio Interfaces
- XLR Cables
- Shure SM7B
- Cameras
- Lighting
- Softbox
- Ring light
- Stream Deck— Visual shortcut switcher with LCD keys
- Annotations
- Recordings
- Screen sharing
- Shared gallery speaker view
- Brand Board
- Logo
- Transparent Background
- Light background/Dark Background
- Email Marketing
- Email Warmup
- DNS
- Dedicated Domains
- Cold Email
- Instantly
- Outbound Gifting
- YouTube
- Thumbnails
- Retention Graphs
- CTA (Call to Action)
- LinkedIn
- Premium
- InMail
- Instagram
- Comment Automations
- Follow and then comment
- Facebook Ads
- Pixel
- Conversion API
- Campaigns, Ad sets, Ads
- Audiences
- Copy— Call out your audience immediately
- Podcasts
- Use it to get clients— Easy to get people on your podcast
- Help make your guests feel famous!
- Do a Panel
- Drip out the content for them to share
- GoKollab
- SEO
- Keyword Research
- On-Page Optimization
- Technical SEO
- Link Building
- Local SEO
- Content
- Search vs Discovery
- EEAT— Experience, Expertise, Authoritativeness, Trustworthiness
- PAA— People Also Ask - Comes after service pages
- Uses Opus 4.5 for all content now— Caleb
- SEO Tools
- Screaming Frog
- GMB Everywhere Chrome Plugin
- UberSuggest— Neil Patel
- Fill out profile completely
- Add pictures
- Add Question and Answers
- Posting Photos
- Updates
- Reviews
- Review Recency
- Respond to Review Recency
- Update Recency
- Google Search Console— Get indexed
- Rybbit— Open-source, cookieless analytics
- PageSpeed Insights— Core Web Vitals & performance audits
- Local Service Ads
- AEO— Answer Engine Optimization
- Mentions over citations
- Templates
- Tasks
- Automations
- Google Apps
- Sheets
- Docs
- Forms
- Luma Calendar App
- Typeform
- Updates, knowhow
- Multiple monitors
- Screenshots
- Drivers
- Chrome
- Cookies
- Profiles
- Extensions
- WhatsApp
- QR Codes
- Hosting & Domains
- Cloudflare— DNS, CDN, security, AI agent hosting
- Vercel— Next.js hosting
- Namecheap
- GoDaddy
- Brand starts with you— Your weird is your superpower
- Brand Voice
- UI/UX
- Emotion, Logic, Proof, Bullets
- SplashDash.io— Ruan Marinho
- Marketing
- Activation offer
- Sales
- Big Claim— The reason for my call is...
- Sell the Outcome
- Own the follow up
- Character Traits
- Shaun Clark— HighLevel CEO & co-founder
- Josh Nelson— Seven Figure Agency founder
- James Hurst— MyTechSupport.com founder
- Business Operations
- EOS Framework
- Vision/Traction Organizer (V/TO)
- Core Values
- Core Focus— Purpose/Cause/Passion + Niche
- 10-Year Target
- Marketing Strategy
- Target Market
- 3 Uniques
- Proven Process
- Guarantee
- 3-Year Picture
- 1-Year Plan
- Rocks— 90-day priorities
- Scorecard
- L10 Meetings
- Accountability Chart
- Issues List (IDS)
- Process Documentation
- Confidence
- Mindset
- Consistency— Be predictable
- Feelings will fail you
- Action leads. Feelings follow.
- Do the webinar whether you feel like it or not.