The Marketing Stack
A 30,000-foot view of marketing tools, strategies, and systems — organized by how they fit together.
|16 categories
Funnels
Desktop View
Consistency
Repetition
Alignment
Proximity
Mobile View
Click to Call
Forms— Styling, required fields
Quizzes
AI Powered Quizzes
Workflows
Webhooks
Allow Reentry
Communities
Calendars
Duration
Round Robin
Sync With Gmail
Documents and Contracts
Phone Numbers
A2P Registration
Custom Fields vs Custom Values
Voice AI
When does it pick up
What voice should I use
Trigger Links
HighLevel Add-Ons
Themes
Plugins
Claude Projects
Claude Styles
Claude Code
Custom GPTs
GPT Stacking
OpenAI Key
Image Generation
Ideogram.ai
Nano Banana
Video Generation
VEO 3
Sora 2
Cameos
Watermark removal
Invite Codes
Manus
MCP
Perplexity
Agentic AI
Video Editing
ScreenFlow
Descript
Underlord
How to blur a region
Captions border so it doesn't overlap
CapCut
Adobe Premiere
DaVinci Resolve
Video Clipping & Repurposing
Riverside— AI Engine for clips
Squadcast by Descript
ClipSearch
Live Streaming
Ecamm Live
Audio Routing
Rodecaster Pro
Gear & Equipment
Audio
Audio Interfaces
XLR Cables
Shure SM7B
Cameras
Lighting
Softbox
Ring light
Annotations
Recordings
Screen sharing
Shared gallery speaker view
YouTube
Thumbnails
Retention Graphs
CTA (Call to Action)
LinkedIn
Premium
InMail
Instagram
Comment Automations
Follow and then comment
Facebook Ads
Pixel
Conversion API
Campaigns, Ad sets, Ads
Audiences
Copy— Call out your audience immediately
Podcasts
Use it to get clients— Easy to get people on your podcast
Help make your guests feel famous!
Do a Panel
Drip out the content for them to share
GoKollab
SEO
Keyword Research
On-Page Optimization
Technical SEO
Link Building
Local SEO
Content
Search vs Discovery
EEAT— Experience, Expertise, Authoritativeness, Trustworthiness
PAA— People Also Ask - Comes after service pages
Uses Opus 4.5 for all content now— Caleb
SEO Tools
Screaming Frog
GMB Everywhere Chrome Plugin
UberSuggest— Neil Patel
Fill out profile completely
Add pictures
Add Question and Answers
Posting Photos
Updates
Reviews
Review Recency
Respond to Review Recency
Update Recency
Google Search Console— Get indexed
Local Service Ads
AEO— Answer Engine Optimization
Mentions over citations
Chrome
Cookies
Profiles
Extensions
WhatsApp
QR Codes
Hosting & Domains
Brand starts with you— Your weird is your superpower
Brand Voice
UI/UX
Emotion, Logic, Proof, Bullets
SplashDash.io— Ruan Marinho
Marketing
Activation offer
Sales
Big Claim— The reason for my call is...
Sell the Outcome
Own the follow up
Character Traits
Business Operations
EOS Framework
Vision/Traction Organizer (V/TO)
Core Values
Core Focus— Purpose/Cause/Passion + Niche
10-Year Target
Marketing Strategy
Target Market
3 Uniques
Proven Process
Guarantee
3-Year Picture
1-Year Plan
Rocks— 90-day priorities
Scorecard
L10 Meetings
Accountability Chart
Issues List (IDS)
Process Documentation
Confidence
Mindset
Consistency— Be predictable
Feelings will fail you
Action leads. Feelings follow.
Do the webinar whether you feel like it or not.
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