Skills
9 topics
The 3-7% Rule: Marketing Fundamentals
Only 3-7% of your ideal customers are actively looking for you. The other 93-97% don't know you exist. That's your job to fix.
iPhone Text Replacement Shortcuts
Set up custom text shortcuts on your iPhone so short codes expand into full URLs, addresses, or anything you type repeatedly. Two letters can save you hours.
Branding
Brand starts with you. Your weird is your superpower. The things that make you different are exactly what make you memorable.
Character Traits
Who you are matters more than what you know. Skills can be learned. Character determines if you'll do the work when it's hard.
Copywriting
Words that move people to action. Foundation of Marketing, Sales, and Facebook Ads.
Marketing
Long-term content builds compounding returns. The The Marketing Show approach creates a living knowledge graph where every new piece strengthens existing content. Feed it with transcripts from YouTube and
Sales Calculators
Interactive tools that help prospects visualize their marketing needs, ROI, or potential savings. Used by agencies as Sales enablement tools to make the value tangible before the pitch.
Sales
The skill that makes everything else work. Best Marketing in the world doesn't matter if you can't close.
UI/UX
User Interface and User Experience. How things look (UI) and how they feel to use (UX).