ClickFunnels

ClickFunnels is the funnel-building platform that put sales funnels on the map. Founded by Russell Brunson in 2014, it became the go-to tool for direct response marketers, course creators, and online entrepreneurs.

What ClickFunnels Does Well

Funnel Building

This is where ClickFunnels really shines. The funnel builder is mature, polished, and has years of refinement. It's a WYSIWYG editor with rows, columns, and elements—similar to Elementor or other page builders, but purpose-built for conversion-focused funnels.

Courses & Memberships

ClickFunnels has solid course hosting built in. If you're running free courses for lead magnets or paid courses as products, the course setup is straightforward. You can easily incorporate affiliate links into course content, making it popular with affiliate marketers.

Integrations

Because ClickFunnels has been around since 2014, it has integrations with almost everything. Email platforms, payment processors, webinar tools, membership plugins—if it exists in the marketing space, there's probably a ClickFunnels integration.

The Community

Russell Brunson built more than software—he built a movement. The "Funnel Hacker" community is massive. Free courses, training, live events (Funnel Hacking Live), books (DotCom Secrets, Expert Secrets, Traffic Secrets). If you want to learn direct response marketing, the ClickFunnels ecosystem is hard to beat.

ClickFunnels vs HighLevel

The most common comparison. Here's the honest breakdown:

Choose ClickFunnels if:

• You only need landing pages and sales funnels
• You want the original funnel-building experience
• You're deep in the Funnel Hacker community
• You're following Russell Brunson's methods
• You don't need CRM, phone, or SMS features

Choose HighLevel if:

• You need an all-in-one platform (CRM, phone, SMS, email, funnels)
• You run an agency and want to white-label
• You have multiple businesses and want unlimited sub-accounts
• You want to replace 5-10 separate tools with one platform
• You want workflow automation beyond basic email sequences

See ClickFunnels vs HighLevel for the full comparison.

Pricing

ClickFunnels pricing starts at $147/month for the basic plan. Higher tiers unlock more funnels, pages, and features like Follow-Up Funnels (email automation).

Compare this to HighLevel at $97/month for the Starter plan or $297/month for unlimited sub-accounts.

The Bottom Line

ClickFunnels is a focused tool that does funnels exceptionally well. If funnels are your primary need and you don't require CRM, phone systems, or agency white-labeling, ClickFunnels remains a solid choice—especially if you're bought into the Funnel Hacker methodology.

For agencies or entrepreneurs who need more than just funnels, HighLevel typically offers better value since it replaces multiple subscriptions with one platform.