Content

Content Distribution Deep Dive: From YouTube to Multi-Platform Automation

March 7, 20236 related topics

In this session, Jacob and I mapped out the complete content distribution system I have in mind. Here's the detailed breakdown.

The Master Plan

Starting with a single YouTube video, we distribute to:

  1. Blog — SEO-optimized post from transcript
  2. Email list — Announcement to subscribers
  3. Social platforms — LinkedIn, Twitter, Facebook
  4. Team notifications — Slack updates via Zap
  5. Translations — Multi-language versions

YouTube: The Content Pillar

Everything starts with the video:

  • Record the content
  • Create a compelling thumbnail
  • Optimize title and description
  • Publish and get the transcript

Blog Post Creation

Take the transcript and transform it:

  1. Clean up filler words and verbal tics
  2. Add H2 headers for structure
  3. Optimize for target keywords
  4. Add internal links to related content
  5. Include the embedded video

This captures people who prefer reading and improves SEO.

Email Automation

Every new video triggers an email:

  • Subject line — Curiosity hook or benefit
  • Body — Quick summary + why they should watch
  • CTA — Link to the video

Automate this with ZapierHighLevel workflow.

Social Media Strategy

LinkedIn

Professional framing, longer posts, tag relevant people.

Twitter/X

Key insight as a thread or single punchy post.

Facebook Content Bait

"Comment 'VIDEO' to get the link" — uses Comment Funnels to auto-reply.

Team Notifications

Set up a Zap to post to your Slack channel whenever a new video goes live. Keeps the team informed and ready to engage.

Multi-Language Expansion

Use ChatGPT or translation APIs to create versions in:

  • Spanish
  • Portuguese
  • French
  • German

Same content, new audiences, zero extra recording.

Bringing It Into HighLevel

The final piece: get all this content into HighLevel for:

  • Lead nurturing workflows
  • SMS follow-ups
  • Pipeline integration

See Also

  • Content Repurposing — Maximize every piece of content
  • Zapier — Automation connector
  • HighLevel — CRM and automation platform
  • YouTube — Video content strategy
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