Facebook Groups

Free community platform with massive reach. Everyone's already on Facebook—no app download required.

The Trade-off

You don't own the platform. Algorithm changes affect engagement. Account bans can wipe out your community overnight. For serious community businesses, Skool gives more control.

Capturing Your Audience

The biggest risk with Facebook Groups is you don't own the member list. If Facebook shuts down your group, those people vanish. Group Vortex solves this by scraping member emails from groups you own or admin and syncing them directly to your CRM. Now you have a real contact list you control—run Email Marketing sequences, segment them, follow up properly.

GoKollab

Collaboration tool for group owners. Partner with complementary groups to cross-promote.

Best Practices

• Clear rules, active moderation
• Regular engagement prompts
• Mix value posts with community discussion
• Welcome new members personally (or automate it)

HighLevel Facebook Groups

Three essential groups for HighLevel users:

Official HighLevel Community — The main group with 75,000+ members. Direct access to the HighLevel team, feature announcements, and the largest pool of users for troubleshooting. If you're only joining one group, this is it.

HighLevel Pro Group — More advanced discussions. Good for agency owners and power users who've moved past the basics.

HighLevel Job Network — Freelancers and agencies post jobs, find clients, and hire HighLevel specialists. If you're building a business around HighLevel services, this is where deals happen.

Monetization

Free group builds audience. Pitch paid offers—courses, coaching, services. The group is top-of-funnel, not the product. Consider Facebook Ads to drive group membership for faster growth.