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Email Marketing

February 2, 20264 related topics

Email Marketing

Your owned audience. Social platforms can change algorithms overnight. Your email list is yours.

Email Warmup

New domains and IPs need to build reputation before sending volume. Use warmup services that simulate real engagement—opens, replies, moving out of spam. Takes 2-4 weeks before you can scale.

DNS Setup

SPF, DKIM, DMARC records prove you're legitimate. Without them, you land in spam. HighLevel guides you through setup, but double-check with a tool like MXToolbox.

Dedicated Domains

Never send cold outreach from your main domain. If it gets flagged, your entire business email reputation suffers. Use separate domains for Cold Email campaigns and warm them up independently.

Content

Apply Copywriting principles: subject lines earn the open, first line earns the read, CTA earns the click. Test everything.

Automation

HighLevel handles nurture sequences, trigger-based emails, and drip campaigns. Set it and let workflows do the work. For complex onboarding that spans email, tasks, and team assignments, connect HighLevel to ClickUp via Zapier.

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