UI/UX

User Interface and User Experience. How things look (UI) and how they feel to use (UX).

Why It Matters

Bad UX loses customers. Confusing navigation, slow load times, unclear calls to action—all conversion killers. Your HighLevel funnels and Marketing pages need both.

UI Basics

• Visual hierarchy guides the eye
• Consistent brand colors and fonts
• Whitespace prevents overwhelm
• Mobile-first design (most traffic is mobile)

UX Basics

• Clear user flows—every page has one job
• Minimize friction—fewer steps to conversion
• Fast load times—every second costs conversions
• Obvious next actions—never leave users guessing

Tools

Figma and FigJam for design and prototyping. Canva for quick graphics. Test designs with real users before building.

For Agencies

UX improvements often have the highest ROI. A confusing checkout page might cost more sales than all the Facebook Ads in the world can recover.