Branding

Philosophy

Brand starts with you. Your weird is your superpower. The things that make you different are exactly what make you memorable.

Don't try to appeal to everyone. Polarizing is better than forgettable. The people who resonate with your authentic self become loyal fans. Everyone else was never your customer anyway.

Your Brain on the Internet

A The Marketing Show is the ultimate personal brand asset. It's your knowledge, your connections, your way of seeing the world—published and interconnected. Nobody else can replicate your specific combination of HighLevel expertise, agency experience, and unique insights. That's a defensible moat.

Brand Voice

How you sound in writing and video. Should feel consistent whether someone reads your emails, watches your YouTube, or browses your website.

Define it explicitly:

• Formal or casual?
• Technical or accessible?
• Encouraging or challenging?

Use Claude or ChatGPT with custom styles to maintain voice across all Copywriting.

Visual Identity

Logo, colors, fonts. Build it in Canva with a brand kit so everything stays consistent. Dark and light versions of your logo for different backgrounds.