LinkedIn

Professional network. Best for B2B, recruiting, and thought leadership. Less noise than other platforms if your audience is business decision-makers.

Content Strategy

Long-form posts perform well. Personal stories with business lessons. Less polished than other platforms—authenticity wins.

Repurpose clips from YouTube or Podcasts. The same content that works on other platforms often works here with a professional angle.

Premium

Worth it if you're actively prospecting or recruiting. Gives you more InMails and shows who viewed your profile. Not necessary for content-only strategy.

InMail

Direct messages to people outside your network. Use sparingly and personally. Apply Cold Email principles—personalized, value-first, short.

Lead Generation

Connect, engage with their content, then reach out. Same principle as Instagram—build familiarity before the pitch. Sales happens after trust.

For Agencies

Prospect decision-makers at companies that need your services. More targeted than Facebook Ads for B2B. Higher cost per lead but often higher quality.