Canva

Design tool for non-designers. Create graphics, presentations, social posts without Photoshop skills.

Brand Kit

Set up your colors, fonts, and logos once. Every new design pulls from the kit automatically. Essential for consistent Branding across all content.

Logo

Always export multiple versions:

• Transparent background — For overlays and dark backgrounds
• Light background version — When logo needs to stand out
• Dark background version — Inverted colors for contrast

Templates

Start from templates, customize to your brand. Faster than starting blank. Great for YouTube thumbnails, Instagram posts, Facebook Ads creatives.

Collaboration

Share designs with team members or clients for feedback. Better than emailing files back and forth.

When to Level Up

If design is core to your business, eventually move to Figma and FigJam for more control. Canva is the 80/20 solution—good enough for most marketing needs.