Google Business Profiles (GMB)

Free listing that shows up in Google Maps and local search results. For local businesses, this matters as much as your website.

Setup

Fill out everything completely. Google rewards complete profiles with better visibility.

• Business name, address, phone (NAP consistency matters for SEO)
• Categories — Pick the most specific primary category
• Business description — Include keywords naturally
• Photos — Interior, exterior, team, products. Real photos outperform stock.
• Q&A — Seed your own questions and answers. Prevents competitors from doing it for you.

Ongoing Activity

Google notices when profiles are active. Dead profiles rank lower.

• Post updates — Weekly minimum. Offers, events, news.
• Add new photos — Regular fresh images signal an active business
• Respond to reviews — Every single one, positive and negative

Reviews

The ranking signal that's hardest to fake.

Review recency matters. A business with 100 reviews from two years ago loses to one with 30 reviews from last month. Keep asking.

Response recency matters. Reply to reviews within 24-48 hours. Shows you're engaged and builds trust with people reading the reviews.

Tracking Performance

Use LocalFalcon to see how you rank across different parts of your service area. One address ranks differently in different zip codes.

Related

• Pair with Local Service Ads for paid visibility
• Integrate with HighLevel to automate review requests and track calls
• See our live SEO audit for a deep dive on GBP optimization and the Core 30 strategy