Google Apps

Free, simple, ubiquitous. Everyone has Google—no onboarding friction when sharing with clients or team members.

Sheets

Spreadsheets. Tracking data, simple databases, quick calculations. Connect HighLevel workflows to Sheets via Zapier webhooks to auto-log form submissions, purchases, or any event. For complex needs, graduate to Airtable or a real database via Supabase.

Docs

Documents. SOPs, proposals, collaboration. Real-time editing means no more version conflicts.

Forms

Simple form builder. Surveys, applications, intake forms. Free Typeform alternative for basic needs. Responses flow directly into Sheets.

When to Level Up

Google Apps handles 80% of needs. When you need more structure, move to ClickUp for project management or Typeform for beautiful forms with logic. Google is the starting point, not always the endpoint.