Jason Fladlien

Co-founder of Rapid Crush Inc. and one of the most effective webinar presenters in online marketing history. Jason has generated hundreds of millions of dollars in sales through webinars alone, pioneering the "one-to-many" selling model that lets a single presentation close thousands of buyers at once.

Background

Jason started in the Warrior Forum era doing rapid product launches, then discovered that live webinars could outsell anything else he'd tried. He built Rapid Crush with his business partner Wilson Mattos, and the company became known for breaking sales records across multiple industries.

His approach is deceptively simple: clear offers, strong hooks, and removing every objection before the pitch. He's studied by copywriters and marketers worldwide, not for flashy tactics, but for understanding buyer psychology at a deep level.

Key Concepts

Risk Reversal

One of Jason's recurring themes is risk reversal — the idea that buyers don't say no because they don't want the product. They say no because they're afraid of making a mistake. A strong guarantee flips the risk from the buyer to the seller, which is exactly what confident sellers should want.

Jason Fladlien on Guarantees:

Want to increase conversions? Add a GUARANTEE. Most people are afraid to buy because of RISK. "What if it doesn't work?" "What if I waste my money?" "What if this is a mistake?" So they don't buy.

But when you add a guarantee, you remove the risk. And when risk is removed, conversions go UP.

Make the guarantee STRONG. Not "30-day money back." That's weak. Instead, say: "If you don't see results in 60 days, I'll refund you AND pay you $500 for wasting your time." Now THAT'S a guarantee. You're not just removing risk. You're REVERSING it. Now the risk is on YOU. Not them.

If you believe in your product, you should have no problem offering a strong guarantee. And if you DON'T believe in it — why are you selling it?

— Facebook post

The takeaway: if you're confident in what you sell, your guarantee should reflect that confidence. Weak guarantees signal weak belief in your own product.

Discovery Questions That Close

Jason's framework for sales conversations boils down to seven questions that do the selling for you:

1. "What's your biggest challenge right now?" — Opens the conversation and gets them talking about pain.

2. "How long has this been a problem?" — The longer it's been, the more motivated they are to solve it.

3. "What have you tried so far?" — Shows what didn't work and why.

4. "What happens if you don't solve this?" — Creates urgency.

5. "What would success look like for you?" — Paints the vision and creates desire.

6. "What's stopping you from moving forward?" — Reveals objections so you can address them.

7. "If I could solve [problem], would you move forward today?" — The trial close. Tells you if they're ready.

The underlying principle: stop pitching. When people talk through their own problems, they sell themselves. Your job is to ask the right questions and listen.

Connect with Jason

• Facebook
• Rapid Crush