Sales

The skill that makes everything else work. Best Marketing in the world doesn't matter if you can't close.

Techniques

Big Claim Opener — "The reason for my call is..." followed by a bold statement that earns attention. Don't bury the lead.

Sell the Outcome — Nobody wants software. They want the result the software creates. Talk about their life after the problem is solved.

Own the Follow Up — Most deals die in follow-up limbo. Set specific next steps. "I'll call you Tuesday at 2pm" beats "I'll follow up soon."

Discovery Questions

The best salespeople aren't great talkers — they're great askers. Jason Fladlien's framework maps the entire sales conversation to seven questions:

"What's your biggest challenge right now?" — This opens the conversation and gets them talking about their pain.

"How long has this been a problem?" — The longer it's been a problem, the more motivated they are to solve it.

"What have you tried so far?" — This shows you what didn't work, and why.

"What happens if you don't solve this?" — This creates urgency.

"What would success look like for you?" — This paints the vision and creates desire.

"What's stopping you from moving forward?" — This reveals objections so you can address them.

"If I could solve [problem], would you move forward today?" — The trial close. It tells you if they're ready.

When prospects talk through their own problems, they sell themselves. Stop pitching — start asking.

Enablement Tools

Sales Calculators help prospects visualize their own numbers. When they input their revenue and see how many leads they need, the math does the selling. Check out examples from Moving Marketing Results and Bear North Digital.

Call scripts in HighLevel put the right words in front of reps during live calls — personalized with the contact's name and tailored per campaign. Great for onboarding new hires who need guardrails until they find their rhythm.

Mindset

Sales is service when you believe in what you're selling. If Confidence is shaky, work on the product until you'd buy it yourself. Mindset matters—feelings follow action, so make the calls whether you feel like it or not.

After the Sale

When a SaaS customer purchases, the real work begins. Automate the handoff from Sales to operations with HighLevel ClickUp Integration—the sale triggers a workflow that creates their entire onboarding checklist automatically.