Marketing

Content Strategy

Long-term content builds compounding returns. The The Marketing Show approach creates a living knowledge graph where every new piece strengthens existing content. Feed it with transcripts from YouTube and Podcasts, let Claude extract the connections, and watch your topical authority grow.

The 3-7% Rule

Only 3-7% of your ideal customers are actively searching for what you sell right now. The other 93-97% don't even know you exist. Your daily job as a business owner is to prime the pump — consistently making your market aware of the problems you solve.

Activation Offer

A low-barrier entry point that gets prospects to take action. Not your main offer—a stepping stone that builds trust and demonstrates value.

Paid Advertising

Facebook Ads for awareness and retargeting. Local Service Ads for service businesses. Match the platform to where your audience already is.

Don't just run one type of ad — there are 6 distinct Meta ad types that each reach a different psychological segment of your audience. Running all 6 is what separates stuck accounts from scaling ones.

Copy

Great marketing starts with great Copywriting. Lead with emotion, back it with logic, prove it with results. Every ad, email, and landing page follows this pattern.