Facebook Ads

Paid traffic machine. Works best when combined with strong Copywriting and clear Marketing strategy.

Pixel

JavaScript snippet on your website that tracks visitor behavior. Essential for retargeting and conversion tracking. Install it before you spend a dollar on ads.

Conversion API

Server-side tracking that catches what the pixel misses (ad blockers, iOS privacy). Set it up alongside the pixel for complete data.

Structure: Campaigns, Ad Sets, Ads

• Campaign — Your objective (conversions, traffic, awareness)
• Ad Set — Targeting, budget, schedule
• Ad — The actual creative people see

Test at the ad level first. Once you find winners, test audiences at the ad set level.

Audiences

Start with lookalikes of your best customers. Layer interests for cold traffic. Retarget website visitors and video viewers. Remember — only 3-7% of your market is actively searching right now. Facebook Ads let you reach the other 93-97% who don't know you exist yet.

Copy

Call out your audience immediately. "Springville Moms!" gets attention because it's specific. Generic copy gets scrolled past.

The Copywriting framework applies: emotion first, logic second, proof third. Keep it scannable with bullets.

Ad Creative Types

Most founders only run one or two types of creative — usually direct response or testimonials. But there are 6 distinct ad types that actually scale, each reaching a different psychological segment of your audience. Running all 6 simultaneously is what separates stuck accounts from scaling ones.

Video Ads

Video outperforms static images for most objectives. The first 3 seconds determine whether someone watches or scrolls — your hook has to hit immediately.

For a proven video ad framework, see Kevin Anson's Video Ad Formula — the structure he's used to run millions in ads for Grant Cardone, ClickFunnels, and Frank Kern.

Related Platforms

Instagram uses the same ad platform. Run campaigns across both. Use Leadsie to manage client ad account access.