Cold Email

Reaching out to people who don't know you yet. Higher risk than Email Marketing to your list, but can drive serious lead flow when done right.

Instantly

Cold email platform built for scale. Manages multiple sending accounts, rotates domains, handles warmup. Connects to Coldlytics and other lead sources.

Key Principles

• Dedicated domains — Never use your main domain. One spam complaint can tank your business email. See the deliverability audit guide for setup details.
• Warmup first — 2-4 weeks minimum before scaling volume
• Personalization — Generic blasts get ignored. Reference something specific about the prospect.
• Short and direct — Nobody reads long cold emails. Get to the point.

Lead Sources

Pull lists from Coldlytics, LocalFalcon (for local businesses), or build custom scrapers. Quality of list determines quality of results.

Follow Up

Most responses come from follow-up emails, not the first touch. Build sequences that persist without being annoying.