The Link in Bio Principle

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There's a screenshot I took from a Skool training that perfectly captures the entire internet marketing playbook in one frame.

Look at the traffic sources list:

YouTube — link in bio, link in description, pinned comment, native mention
Instagram — link in bio, post + comment, native mention
Facebook — link in bio, post + comment, stories, native mention
TikTok — link in bio, go live, native mention
LinkedIn — link in bio, post + comment, native mention

See the pattern?

Link in bio. Link in bio. Link in bio. Link in bio. Link in bio.

Every platform. Every strategy. Every traffic source. Strip away the tactics and platform-specific language, and internet marketing reduces to one absurdly simple principle: create content, then give people a link.

That's it. That's the whole game.

The Formula

The training frames it as:

TRAFFIC x CONVERSION = GROWTH

But even that's generous. The traffic part is just: make something, put a link somewhere people can find it. The "somewhere" changes — bio, description, pinned comment, email footer, broadcast — but the action never does.

Why This Matters

It's easy to overcomplicate marketing. New platforms, new features, new algorithms, new "strategies." But when you zoom out, the fundamentals haven't changed since the first person put a URL in their AOL profile.

The platforms want you to think their version is special. It's not. It's link in bio all the way down.

The Traditional Methods Are the Same

The training also lists "traditional" traffic sources:

Email list — broadcast with link, build it into sequences
Website — mention it on your site, email footer
Podcast — link in bio, link in description
Paid ads — Meta, Google, YouTube... paid link in bio

Even paid ads are just paying to show more people your link.

The Takeaway

Next time you feel overwhelmed by marketing advice, remember: you're just trying to get a link in front of people. Pick a platform, create something worth clicking, and put the link where they can find it.

Link in bio.