Podcasts

Conversations turned into content. Every episode is raw material for the The Marketing Show—rip the transcript, extract the insights, feed the knowledge graph.

Strategy for Client Acquisition

Podcasts flip the sales dynamic. Instead of cold outreach, you're inviting people to be featured.

• Easy yeses — People want to be on podcasts. Lower barrier than asking for a sales call.
• Make guests famous — Create clips, graphics, quotes. Help them share. They become advocates.
• Panel format — Multiple guests = multiple networks promoting the same episode.
• Drip content — Don't dump everything at once. Give guests a steady stream of assets to share over weeks.

Repurposing

Record on Zoom or Riverside for video. Use Video Clipping and Repurposing tools to create shorts for YouTube, Instagram, and LinkedIn. One long conversation becomes dozens of content pieces.

Tech Stack

• Shure SM7B or similar for quality audio
• Descript for editing and transcription
• Riverside or Squadcast for remote recording with separate tracks