ClickFunnels vs HighLevel: Which Platform Is Right for You?

ClickFunnels and HighLevel are both popular marketing platforms, but they serve different needs. Here's how they compare.

Quick Comparison

Feature	ClickFunnels	HighLevel
Primary Focus	Sales Funnels	All-in-One CRM
Funnel Builder	Yes (Core feature)	Yes
CRM	Basic	Full-featured
Email Marketing	Yes	Yes
SMS Marketing	No	Yes
Phone System	No	Yes
Calendars	Limited	Yes
Memberships	Yes	Yes
White-Label	No	Yes
Starting Price	$147/month	$97/month

When to Choose ClickFunnels

ClickFunnels is ideal if you:

• Only need landing pages and sales funnels
• Want the original funnel-building experience
• Don't need CRM or phone features
• Are following Russell Brunson's methods
• Want access to the ClickFunnels community

When to Choose HighLevel

HighLevel is ideal if you:

• Need an all-in-one marketing platform
• Want CRM, phone, and SMS in one place
• Run an agency and want to white-label
• Need workflow automation
• Want to replace multiple tools

Feature Deep Dive

Funnel Building

Both platforms build funnels, but:

• ClickFunnels — More templates, longer track record
• HighLevel — Improving rapidly, more customization

CRM Capabilities

• ClickFunnels — Basic contact management
• HighLevel — Full CRM with pipelines, tags, custom fields

Communication

• ClickFunnels — Email only
• HighLevel — Email, SMS, phone calls, voicemail drops

Pricing for Agencies

• ClickFunnels — Per-account pricing
• HighLevel — Unlimited sub-accounts on agency plans

See Also

• HighLevel — Full platform overview
• ClickFunnels — Funnel building platform
• Skool — Community and membership platform
• Marketing Platforms — Other options
• CRM Software — CRM comparisons