Branding

Philosophy

Brand starts with you. Your weird is your superpower. The things that make you different are exactly what make you memorable.

Don't try to appeal to everyone. Polarizing is better than forgettable. The people who resonate with your authentic self become loyal fans. Everyone else was never your customer anyway.

Branding and direct response aren't opposites — funny ads are the perfect example. They build brand recall through humor while still driving conversions. See the 6 Meta ad types for how branding plays a role in paid advertising.

Brand Voice

How you sound in writing and video. Should feel consistent whether someone reads your emails, watches your YouTube, or browses your website.

Define it explicitly:

• Formal or casual?
• Technical or accessible?
• Encouraging or challenging?

Use Claude or ChatGPT with custom styles to maintain voice across all Copywriting.

Visual Identity

Logo, colors, fonts. Build it in Canva with a brand kit so everything stays consistent. Dark and light versions of your logo for different backgrounds.