ChatGPT

OpenAI's conversational AI. Use alongside Claude for different strengths—ChatGPT excels at creative brainstorming and quick drafts.

Custom GPTs

Build specialized assistants with custom instructions, knowledge files, and actions. Create GPTs for specific workflows like writing Facebook Ads copy, drafting Email Marketing sequences, or generating AI action figures. The Custom GPT tutorial walks through the full build process — variables, the Create vs Configure tabs, and publishing.

ChatGPT in HighLevel Workflows

The ChatGPT premium workflow action lets you process data through AI mid-workflow inside HighLevel. Feed it contact data, get back a structured result you can use in the next step — no Zapier or Make.com required. The birthday anniversary walkthrough shows how to calculate recurring dates, debug prompt output, and chain the result into downstream steps like Set Event Start Time.

GPT Stacking

Chain multiple GPTs together for complex workflows. One GPT researches, another drafts, a third edits. Useful for The Marketing Show content processing—have one extract entities while another maps connections.

OpenAI Key

API access for building custom integrations. Connect to N8N or Make.com for automated workflows.

Prompting Faster

Stop typing prompts. Wispr Flow lets you dictate at 3x your typing speed—useful when you're iterating quickly or dumping context into ChatGPT.

See Also

• Andrew Ansley on Claude for Marketers — Andrew uses both but prefers Claude for client work, saying Claude rewards good prompting more. He was impressed by GPT-5's thinking mode though.
• Claude — Anthropic's alternative
• Wispr Flow — Dictate prompts instead of typing
• OpenAI — The company behind ChatGPT