Copywriting

Words that move people to action. Foundation of Marketing, Sales, and Facebook Ads.

Framework

Every piece of persuasive copy hits these beats:

• Emotion — Connect with how they feel
• Logic — Give them reasons to justify the decision
• Proof — Show results from others like them
• Bullets — Make benefits scannable

Headlines and Hooks

The first line determines if they read the rest. Study YouTube retention graphs—same principle applies to written content. You have seconds to earn attention.

Resources

• SplashDash (Ruan Marinho) — Templates and frameworks
• Feed your best-performing copy into the The Marketing Show to build a swipe file you can actually search