HighLevel Custom 404 Pages: Brand Your Error Pages

HighLevel now lets you customize 404 error pages on your funnels and websites. Instead of a generic "Page Not Found" message, you can create a branded, helpful experience.

Why Custom 404 Pages Matter

When visitors land on a broken or non-existent URL, they see a 404 page. A custom 404 page:

• Keeps visitors on your site — Don't lose them to a dead end
• Maintains brand consistency — Matches your site's look
• Provides helpful navigation — Point them to useful pages
• Reduces bounce rate — Give them somewhere to go

How to Set Up a Custom 404 Page

Step 1: Create Your 404 Page

Build a page in your funnel or website builder with:

• Your branding (logo, colors)
• A friendly "page not found" message
• Links to your homepage or popular pages
• Optionally, a search box

Step 2: Navigate to Domain Settings

Go to Settings → Domains and find the domain you want to configure.

Step 3: Edit the Domain

Click the edit icon and find the 404 page setting.

Step 4: Select Your Custom Page

Choose the page you created from the dropdown.

Step 5: Save

Save your settings and test by visiting a non-existent URL on your domain.

Best Practices

• Keep it simple — Don't overwhelm with options
• Include navigation — Main menu or key links
• Stay on brand — Match your site's design
• Be helpful — Suggest what they might be looking for

See Also

• HighLevel — The platform