Inside Extendly: Interview with CEO Beant Singh

Beant Singh, CEO of Extendly, joined The Marketing Show to share how he built one of the largest HighLevel support agencies. Here's what we learned.

Beant's Background

Beant started young — launching his first company, Ovis (security camera systems), at age 16. In 2020, he started a marketing company providing websites and marketing services to local businesses.

Then he discovered HighLevel.

"I got sucked into HighLevel and soon after, the idea of Extendly was born."

How Extendly Started

The original idea wasn't support — it was snapshots.

1. Built a dental snapshot that took off
2. People asked for more custom snapshots
3. Snapshot customers started asking for support
4. Support became its own product
5. Acquired GHL Experts for custom development capabilities

Now Extendly provides support to anyone, 24/7.

What Extendly Offers

24/7 White-Label Support

• 94% satisfaction rate
• 45-second average response time
• Support delivered as your brand, not theirs

Support Engine Experience

An all-in-one chat widget inside HighLevel that includes:

• Knowledge base
• User guides
• Live chat

You can customize which articles show and add your own content.

Snapshots

Extendly's snapshots are "living, breathing" products:

• Updates pushed for a year after purchase
• Bug fixes and improvements included
• Built to be universal but customizable

Their small business snapshot is designed to fit almost any business type with minimal tweaking.

Behind the Scenes

Beant showed us their performance metrics and support infrastructure:

• Custom development through APIs
• Ticket escalation workflows
• Real-time performance dashboards

Try Extendly

Get an exclusive discount: go.getextendly.com/james

See Also

• Extendly — Full overview
• HighLevel Support Services — Comparing support options
• HL Pro Tools — Another major support provider
• Snapshots — Pre-built HighLevel templates