Sales

The skill that makes everything else work. Best Marketing in the world doesn't matter if you can't close.

Techniques

Big Claim Opener — "The reason for my call is..." followed by a bold statement that earns attention. Don't bury the lead.

Sell the Outcome — Nobody wants software. They want the result the software creates. Talk about their life after the problem is solved.

Own the Follow Up — Most deals die in follow-up limbo. Set specific next steps. "I'll call you Tuesday at 2pm" beats "I'll follow up soon."

Enablement Tools

Sales Calculators help prospects visualize their own numbers. When they input their revenue and see how many leads they need, the math does the selling. Check out examples from Moving Marketing Results and Bear North Digital.

Mindset

Sales is service when you believe in what you're selling. If Confidence is shaky, work on the product until you'd buy it yourself. Mindset matters—feelings follow action, so make the calls whether you feel like it or not.

Passive Revenue

The The Marketing Show approach weaves affiliate links naturally into content. Instead of hard selling, you're educating—and First Promoter tracks which content actually converts.

After the Sale

When a SaaS customer purchases, the real work begins. Automate the handoff from Sales to operations with HighLevel ClickUp Integration—the sale triggers a workflow that creates their entire onboarding checklist automatically.