SignalHouse

SignalHouse is a communications platform (CPaaS) that specializes in A2P 10DLC messaging with a focus on fast approvals and high deliverability.

Recommended by Joshua Crouch in the Seven Figure Agency community as a native HighLevel integration for agencies tired of 10DLC approval delays.

The 10DLC Problem

If you've tried registering for 10DLC through HighLevel, you know the pain:

• Multiple review layers (Twilio + two DCAs)
• Rejections for vague reasons
• Weeks of back-and-forth
• Compliance requirements that aren't clearly documented

HighLevel uses Twilio for messaging under the hood, which means your application passes through multiple gatekeepers—each with their own criteria and potential for human error.

How SignalHouse Solves It

SignalHouse is a Tier 2 messaging aggregation platform that streamlines the 10DLC registration process:

Faster approvals — Under 48 hours thanks to direct relationships with DCAs (Direct Connect Aggregators). Compare that to weeks through the standard HighLevel/Twilio path.

Built-in compliance tools — Automatically generates compliant opt-in language, CTAs, privacy policies, and SMS disclaimers. No guessing what carriers want.

Higher deliverability — Industry-leading rates above 95%. Your messages actually reach customers.

Lower costs — SMS starting at $0.0075 per message and numbers at $1/line. Up to 80% less than Twilio.

What You Need for Approval

The 10DLC approval process has two steps:

1. Brand Registration

Verifies your company's legal information:

• Business name and EIN
• Business type
• Address
• Support contact information

This is handled by The Campaign Registry (TCR).

2. Campaign Registration

Describes how you'll use SMS:

• Campaign description (concise)
• Opt-in process (who, what, when, where, how, cost)
• Sample messages for each use case
• Privacy policy stating SMS opt-in data won't be shared/sold

Pro tip: Always register clients under their own brand and EIN. Registering them under yours creates liability issues and risks "drift content" problems down the road.

SignalHouse vs Twilio

Factor	SignalHouse	Twilio (via HighLevel)
Approval time	Under 48 hours	Days to weeks
SMS cost	$0.0075/msg	~$0.0079/msg + markup
Number cost	$1/line	$1.15/line + fees
Compliance tools	Built-in	Manual
Support	Direct access	Tiered support
Complexity	Streamlined	Multiple review layers

Switching From LC Phone

Already on LC Phone? You can switch. SignalHouse integrates natively with HighLevel—it's not a separate system you manage outside GHL.

Trade-offs to consider:

• You lose LC Phone rebilling (can't mark up SMS costs to sub-accounts the same way)
• Different billing relationship to manage
• Migration effort for existing numbers

For most agencies frustrated with approval times, the trade-off is worth it.

When to Use SignalHouse

Use SignalHouse when:

• You're stuck in 10DLC approval hell
• You need faster registration for clients
• You want built-in compliance tooling
• You're scaling an agency with multiple sub-accounts

Stick with HighLevel's default when:

• You're already approved and working fine
• You rely heavily on LC Phone rebilling
• You have simple, low-volume SMS needs

Getting Started

1. Visit signalhouse.io/10dlc
2. Connect your HighLevel account
3. Submit brand information
4. Create your campaign with their compliance wizard
5. Wait for approval (typically under 48 hours)

Resources

• How to Register 10DLC Campaigns on GoHighLevel FAST
• GoHighLevel 10DLC Approval Master Class
• Registering Your Business for 10DLC Messaging

See Also

• A2P SMS Compliance — The registration requirements SignalHouse streamlines
• Twilio — The default SMS infrastructure (and what SignalHouse replaces)
• LC Phone — The built-in phone system and the rebilling trade-off