Local Service Ads

Google's pay-per-lead ads for local service businesses. Show up at the very top of search results with the "Google Guaranteed" badge.

How It Works

You pay per lead, not per click. Customer calls or messages directly through Google. You get verified by Google (background checks, license verification).

vs Other Ads

Different from Facebook Ads which interrupts scrolling. Different from regular Google Ads which charge per click. LSAs capture high-intent local searches—people actively looking for a plumber, lawyer, HVAC tech right now.

Requirements

Service area business. Pass Google's verification. Categories are limited—check if your industry qualifies.

Optimization

Your Google Business Profiles quality matters. Reviews matter. Response time matters. The better your profile, the more Google shows your LSA.

Best For

Service businesses in eligible categories. Roofers, plumbers, electricians, lawyers, real estate agents. If you're in an eligible category and serving local customers, test LSAs.