HighLevel Premium Workflow Actions

Premium Workflow Actions are HighLevel's native integrations that handle tasks previously requiring Zapier or other middleware. They're called "premium" because each execution has a small cost — but that cost is typically far less than a Zapier subscription.

What's Included

Slack Integration

Send messages directly to Slack channels or users from your workflows. See HighLevel Slack integration for setup details.

• Direct messages to users
• Post to private channels
• Post to public channels

Google Sheets Integration

Read and write data to spreadsheets without Zapier. See Google Sheets Integration for details.

• Look up rows
• Create new rows
• Update existing rows

Inbound Webhooks

Receive data from external systems and trigger workflows. Any app that can send a webhook can now talk to HighLevel directly.

Number Formatter

Format numbers for display — currency, percentages, decimals.

Date/Time Formatter

Convert dates between formats, calculate time differences, format for different locales.

Pricing

Premium actions have a per-execution cost (fractions of a cent). For agencies on the Pro plan, you can:

• Rebill to clients — Pass costs through with markup
• Include in SaaS pricing — Build it into your monthly fee

Compare this to Zapier at $20-100+/month and Premium Actions usually come out cheaper, especially for high-volume automations.

When to Use Premium Actions vs Zapier

Scenario	Best Choice
Slack notifications	Premium Actions
Google Sheets sync	Premium Actions
Simple webhooks	Premium Actions
Multi-step automations across 5+ apps	Zapier or [[n8n
Apps not supported by HighLevel	Zapier or N8N

For most common integrations, Premium Actions are simpler and cheaper. Use Zapier when you need to connect apps HighLevel doesn't support natively.