ClickFunnels vs HighLevel

ClickFunnels and HighLevel are both popular marketing platforms, but they serve different needs. This isn't about which one is "better"—it's about which one fits how you work.

Quick Comparison

Feature	ClickFunnels	HighLevel
Primary Focus	Sales Funnels	All-in-One CRM
Funnel Builder	Yes (Core feature)	Yes
CRM	Basic	Full-featured
Email Marketing	Yes	Yes
SMS Marketing	No	Yes
Phone System	No	Yes
Calendars	Limited	Yes
Memberships	Yes	Yes
White-Label	No	Yes
E-Commerce	Better	Limited
Starting Price	$147/month	$97/month

The Real Difference: Sub-Accounts

Here's the thing most comparisons miss: HighLevel's sub-account system is a game-changer for entrepreneurs with multiple ventures.

With ClickFunnels, you get one account. If you're running your marketing agency, a crypto project, an affiliate business, and a t-shirt company—you're either paying for multiple accounts or cramming everything into one messy workspace.

With HighLevel's Agency plan ($297/month), you get unlimited sub-accounts. Each one has its own:

• Domains and email sending
• Stripe accounts
• Automations and workflows
• Calendars and funnels
• Contact lists

Switch between businesses with one click. Everything stays separate. That alone makes HighLevel worth it if you're the type who has multiple irons in the fire.

Where ClickFunnels Wins

The Funnel Builder

This is where ClickFunnels really shines. The funnel builder has years of refinement. It's a WYSIWYG editor—rows, columns, elements—similar to Elementor or other WordPress builders, but purpose-built for conversion.

Courses and Memberships

ClickFunnels has solid course hosting. If you run free courses as lead magnets or sell courses as products, the setup is straightforward. Affiliate marketers love it because you can seamlessly incorporate affiliate offers into course content.

The Ecosystem

ClickFunnels has been around since 2014. That means integrations with almost everything—email platforms, payment processors, webinar tools, you name it. Plus there's the whole Funnel Hacker community, Russell Brunson's books, and Funnel Hacking Live.

Where HighLevel Wins

All-in-One Platform

Most people come to HighLevel because they're juggling 5-10 different tools—CRM, email, landing pages, scheduling, SMS, forms. Each costs money, doesn't talk to the others, and requires its own login. HighLevel replaces most of them.

White-Labeling for Agencies

HighLevel was built by an agency, for agencies. You can white-label the entire platform under your own domain. Your clients log into YOUR system (like ddxweb.com instead of gohighlevel.com), and they pay YOU every month. It turns a cost center into a revenue stream.

Workflow Automation

HighLevel's workflow builder goes beyond basic email sequences. You can build complex automations that trigger based on almost any action—form fills, missed calls, calendar bookings, tag changes, and more.

Where HighLevel Falls Short

E-Commerce

If you're doing real e-commerce—shipping physical products, managing inventory, handling variations and quantities—HighLevel isn't there yet. Connecting to Ship Station for order fulfillment is tricky. Quantities, upsells, and product variations get complicated.

For e-commerce, you're still better off with Shopify, WooCommerce, or even ClickFunnels (which handles simple product sales better).

The Bottom Line

Choose ClickFunnels if:

• Funnels are your primary need
• You sell courses or run membership sites
• You want the Funnel Hacker ecosystem
• You don't need CRM, phone, or SMS
• You do any real e-commerce

Choose HighLevel if:

• You run an agency
• You have multiple businesses
• You want to consolidate 5+ tools into one
• You need CRM + phone + SMS + funnels together
• You want to white-label software for clients

Both platforms can build funnels. The question is what else you need around those funnels.