Caleb Ulku

Local SEO expert managing 97+ plumbing clients. When you run the same playbook across nearly a hundred businesses, you see what actually moves the needle.

The Core 30 Method

Caleb developed the Core 30 method—a systematic framework for Google Business Profile optimization that puts you ahead of 90% of competitors by doing the basics most businesses skip.

Background

Former engineer who brings a systematic, analytical mindset to local SEO. Pivoted hard into local SEO in early 2023 after recognizing that AI would disrupt informational searches but couldn't replace local services requiring physical presence.

His reasoning: "We're at least a few years from AI being able to replace your water heater."

AI SEO Mastery Pro

Caleb runs AI SEO Mastery Pro, a Skool community for local SEO professionals. Members get access to tested prompts, Core 30 templates, rank map workflows, and direct access to ask questions.

Ice Cream Truck

Caleb co-runs Ice Cream Truck, a white-label SEO service provider for agencies. Instead of doing everything in-house, agencies can outsource deliverables like citations, blog outreach links, content writing, and social signals. The philosophy is "good SEO isn't cheap, cheap SEO isn't good" — they position on quality over bargain pricing. Based in Gulfport, MS.

Content

• YouTube Channel — Local SEO tutorials and case studies
• SEO Audit With Caleb Ulku — Live SEO audit breaking down the Core 30 methodology

See Also

• The Core 30 Method — His signature local SEO framework
• AI SEO Mastery Pro — His Skool community
• Google Business Profiles — The foundation of local SEO
• SEO Tools — Tools Caleb uses in his workflows