OpenAI

OpenAI builds the AI models behind ChatGPT, GPT-4, and DALL-E. For marketers and agencies, their API is what powers most AI automation.

ChatGPT vs API

ChatGPT is the consumer product—you chat with it in a browser. The OpenAI API is for building AI into your own tools and workflows.

API Use Cases

• Content generation — Blog posts, ad copy, email sequences
• Lead qualification — AI chatbots that ask questions and score leads
• Data processing — Summarize calls, extract info from documents
• Automation — Connect to Zapier, N8N, or use the ChatGPT action directly inside HighLevel workflows

Pricing

API usage is pay-as-you-go based on tokens (roughly words). GPT-4 is more expensive but smarter. GPT-3.5 is cheaper for simpler tasks.

Getting Started

1. Create an account at platform.openai.com
2. Generate an API key
3. Connect to your automation tools

See Also

• ChatGPT — Consumer chat interface
• Claude — Anthropic's alternative AI
• Zapier — Connect OpenAI to other apps
• Wispr Flow — Dictate prompts faster