Imagine if every time someone entered your High Level funnel, they automatically received a package containing fresh brownies, a personalized postcard, and a handwritten note – all without you lifting a finger. Sound too good to be true? It’s not, and I’m about to show you exactly how to set this up.
The Challenge Most Digital Marketers Face
We’re living in an increasingly digital world where everyone’s inbox is flooded with automated emails, text messages, and social media notifications. Your prospects are experiencing what I call “digital fatigue” – they’re numb to screen-based communications because they receive hundreds of them every day.
Meanwhile, their physical mailbox sits nearly empty except for bills and catalogs. When something unexpected arrives – especially something edible – it creates a moment of genuine surprise and delight that no email can replicate.
Mailbox Power Overview
Mailbox Power is a fulfillment platform that specializes in automated direct mail campaigns. What sets them apart from traditional direct mail services is their focus on “lumpy mail” – packages that contain actual products rather than just paper.
Their facility houses an impressive catalog of items including various candies, popcorn, Rice Krispie treats, cookies, and custom postcards. Everything arrives as white-label products, meaning you can add your own branding and messaging.
Key Features and Benefits
White Label Product Catalog
The platform offers hundreds of different items that can be customized with your branding. From premium chocolates to branded popcorn, everything is designed to create a memorable unboxing experience that associates positive feelings with your brand.
Temperature-Controlled Shipping
For perishable items like chocolates and baked goods, Mailbox Power includes ice packs and temperature-controlled packaging. This ensures your prospects receive fresh, high-quality products regardless of weather conditions or shipping duration.
High Level API Integration
The seamless integration with High Level allows you to trigger physical mailings directly from your existing workflows. When someone completes a form, makes a purchase, or reaches a specific point in your funnel, the system automatically adds them to your mailing list with all the necessary shipping information.
Custom Merge Fields for Personalization
You can create personalized postcards and messaging using merge fields similar to High Level, though with slightly different syntax. This allows for true personalization at scale, making each recipient feel like they received something specifically created for them.
Real-World Applications
This integration shines brightest with high-value prospects and clients. Real estate agents can send closing gifts automatically when deals finalize. Insurance agents can send birthday treats to policy holders. Business coaches can welcome new clients with a personal touch that sets the tone for the entire relationship.
The key is understanding that physical mail works best when the lifetime value of your customer justifies the cost. At $79 monthly plus product costs, this isn’t for $29 digital products – but for high-ticket services and products, the ROI can be substantial.
Getting Started: Step-by-Step
Begin by signing up at mailboxpower.com/themarketingshow (using my referral link supports the channel). The platform includes comprehensive onboarding training and live support sessions to help you navigate the initial setup.
Next, explore the product catalog and design your first postcard. The design interface is intuitive, allowing you to upload logos, add text with merge fields, and preview how personalized versions will look.
Create your first automation workflow within Mailbox Power, choosing between immediate sends, birthday campaigns, anniversary mailings, or event-triggered shipments. Then connect your High Level account through the API integration section.
Finally, add the Mailbox Power action to your existing High Level workflows, mapping the appropriate contact fields to ensure shipping information transfers correctly.
Pricing and Plans
The platform operates on a monthly subscription model at $79 plus credits for actual products and shipping. This pricing structure makes sense for businesses with higher transaction values, as the cost per contact can range from $5-15 depending on the items sent.
For context, if you’re closing deals worth $5,000 or more, spending $15 to send a memorable gift package represents less than 1% of your revenue – a small investment for potentially significant relationship-building impact.
My Honest Assessment
This integration excels at creating memorable moments and differentiating your business from competitors stuck in purely digital communication. The novelty factor is real – when was the last time you received unexpected brownies in the mail?
However, success requires strategic implementation. This isn’t a replacement for your entire follow-up sequence, but rather a powerful addition for key moments in your customer journey. The businesses seeing the best results use it sparingly but meaningfully – welcome sequences for new clients, milestone celebrations, or re-engagement campaigns for inactive prospects.
The platform itself is well-built with reliable fulfillment and good customer support. My main consideration is cost-effectiveness: make sure your customer lifetime values support the investment.
Frequently Asked Questions
How quickly do items ship after automation triggers? Most items ship within 24-48 hours of the automation trigger, with standard delivery times of 3-5 business days. Perishable items include tracking information so you can follow delivery progress.
Can I customize the packaging and messaging? Yes, everything can be white-labeled with your branding. You can upload custom logos, create personalized messages, and even include custom inserts or promotional materials.
What happens if someone moves or the address is incorrect? The platform includes address validation, but undeliverable packages are tracked and reported back to your account. You’ll receive notifications about any delivery issues for follow-up.
Next Steps
If you’re working with high-value prospects and want to stand out from the digital noise, start with a single automation workflow. Choose one key moment in your customer journey – perhaps when someone schedules a discovery call or makes their first purchase – and create a memorable physical touchpoint.
Test with a small segment first, measure the response and feedback, then scale up based on results. The goal isn’t to send physical mail to everyone, but to use it strategically where it can make the biggest impact on relationship building and conversion rates.
Affiliate Disclosure: Some links in this post may be affiliate links, which means I may earn a commission if you purchase through them at no extra cost to you. This helps support the channel and allows me to continue creating free content for you!