QR Codes

Two-dimensional barcodes that link to URLs, contact info, or other data. Smartphone cameras read them automatically.

Use Cases

• Link print materials to digital (business cards → LinkedIn, flyers → HighLevel forms)
• Restaurant menus, event registration, Wi-Fi passwords
• Track offline Marketing by using unique URLs per QR code

Creating QR Codes

Canva generates them. Most URL shorteners (Bitly, Rebrandly) do too. Use dynamic QR codes when possible—you can change the destination URL without reprinting.

Best Practices

• Test before printing
• Make them big enough to scan easily
• Include a call-to-action ("Scan to register")
• Track with UTM parameters or dedicated landing pages