SEO Tools

Software that makes SEO work manageable. From technical audits to rank tracking to keyword research.

Screaming Frog

Screaming Frog is a website crawler for technical SEO audits. Finds broken links, missing meta tags, duplicate content, crawl issues. Essential for auditing client sites before making recommendations. Free for up to 500 URLs.

GMB Everywhere Chrome Plugin

Shows Google Business Profiles data while browsing. Quick way to analyze competitors' GMB profiles without leaving the search results page.

UberSuggest (Neil Patel)

Keyword research and competitor analysis. See what keywords competitors rank for, find content opportunities, track rankings. Freemium model makes it accessible.

Other Essentials

• Google Search Console — Free data straight from Google
• LocalFalcon — Local rank tracking across service areas
• Ahrefs or Semrush — Deep backlink and keyword analysis (paid)

Choosing Tools

Don't buy every tool. Start with free options (Google Search Console, Screaming Frog free tier). Add paid tools when you hit their limits.

Learn From the Pros

Want to see these tools in action? AI SEO Mastery Pro is a Skool community where local SEO professionals share workflows, prompts, and real client examples using Screaming Frog, GMB Everywhere, and AI-powered analysis.

For the systematic framework that ties all these tools together, see the Core 30 method—Caleb Ulku's approach to local SEO that puts you ahead of 90% of competitors.

Link Building Resources

For backlink analysis and link building strategy, check out the link building section on the main SEO page—including resources like Semantic Links for contextually relevant backlink strategies.

See Also

• SEO — The fundamentals these tools support
• AI SEO Mastery Pro — Community for local SEO professionals
• Google Search Console — Free data direct from Google
• Google Business Profiles — What GMB Everywhere analyzes