LC Phone

HighLevel's built-in phone system. Simple setup, integrated billing, works out of the box.

vs Twilio Direct

Easier than Twilio directly—no API configuration needed. Slightly higher cost per message/minute, but the simplicity is worth it for most agencies.

A2P Registration

Required for SMS. HighLevel guides you through the process, but plan for verification time. Get this done before you need to send at volume. For a complete A2P onboarding checklist that auto-creates when a new client signs up, see HighLevel ClickUp Integration.

Best For

Agencies already in HighLevel who want one integrated platform. If you need custom phone applications or have very high volume, explore Twilio directly.