How to Create a Direct Google Review Link

When you ask someone for a review, every extra click you make them take is a chance they bail. The goal is a single link that drops them straight into the star-rating screen — no searching, no navigating, no friction.

Here are two ways to get that link.

Method 1: You Own the Profile

If you're logged into the Google Business Profile as the owner:

1. Open your Google Business Profile dashboard
2. Click Ask for Reviews
3. Copy the link — done

That's the cleanest version. Google gives you a short, shareable URL that goes directly to the review prompt.

Method 2: You're Doing It for a Client

If you're an agency setting this up on behalf of a client, you won't have that easy button. You need the business's Place ID — a unique identifier Google assigns to every location in its database.

Step 1: Find the Place ID

Go to Google's Place ID Finder. Search for the business by name and location. When you find it, copy the Place ID — it's a long string that starts with "Ch" followed by random characters.

Step 2: Build the Review URL

Take this URL structure and swap in the Place ID:

search.google.com / local / writereview?placeid= PLACE_ID_HERE

Paste the Place ID where it says PLACE_ID_HERE. Hit enter and it should drop you right into the review screen for that business.

Step 3: Use It in Your Automations

Once you have the link, drop it into your trigger link so you can track who actually clicks. From there, you can build a workflow that follows up with people who didn't leave a review.

Common places to use it:

• SMS templates — Add it to a reusable text message your team can send after appointments
• Email sequences — Automated review request 24-48 hours after service
• QR codes — Print it on receipts, business cards, or in-store signage

Why This Matters

Google Business Profile reviews are the hardest ranking signal to fake — and the most powerful. Review recency matters more than total count. A business with 30 fresh reviews beats one with 100 stale reviews from two years ago.

The easier you make it to leave a review, the more reviews you get. A direct link removes every barrier between "I had a great experience" and a 5-star rating on your profile.

See Also

• Google Business Profiles — The full optimization guide for local search dominance
• Auto-Reply to Reviews with AI — Automatically respond to every review using OpenAI
• Trigger Links — Track who clicks your review link and follow up with those who don't